Experimentation By Startups: Prospects and Limits
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- DOI 10.5465/amproc.2026.17295symposium
- OpenAlex ID W7169596207
- Type Conference-abstract
- Language EN
- Published 01 Jul 2026
- Volume 2026 (1)
- Source Academy of Management Proceedings
- Publisher Academy of Management
- Countries 2
- Institutions 6
- Added 18 Jul 2026
- Updated 14 Oct 2026
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Experimentation By Startups: Prospects and Limits
Conference-abstract 2026 EN
Research on entrepreneurial experimentation has made great strides in recent years. By employing rigorous methodologies and drawing inspiration (in part) from popular concepts like the “lean startup,” research suggests that extensive experimentation by startups enhances many desirable entrepreneurial outcomes, like survival, revenues, scaling and valuation. The accumulating evidence has fostered a…
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6 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Sharon Alvarez | University of Pittsburgh (US) | — |
| 2 | Arnaldo Camuffo | Bocconi University (IT) | |
| 3 | Kathleen M. Eisenhardt | Stanford University (US) | |
| 4 | Saras Sarasvathy | University of Virginia (US) | — |
| 5 | Jingya You | University of Wisconsin–Madiso… (US) | |
| 6 | Deepak Somaya | University of Illinois Urbana-… (US) |
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