Entrepreneurial Experimentation, Strategic Choices, and Valu…
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- DOI 10.5465/amproc.2025.11753abstract
- OpenAlex ID W4416003079
- Type Conference-abstract
- Language EN
- Published 01 Jul 2025
- Volume 2025 (1)
- Source Academy of Management Proceedings
- Publisher Academy of Management
- Countries 2
- Institutions 3
- Added 07 Nov 2025
- Updated 29 Sep 2026
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Entrepreneurial Experimentation, Strategic Choices, and Value Creation: A Theoretical Foundation
Conference-abstract 2025 EN
When does experimentation create economic value for early-stage startups? Extant research has highlighted why, what, and how to experiment. This paper develops a theoretical framework to explicate the boundary conditions for when entrepreneurial experimentation creates economic value. Entrepreneurial experimentation is viewed as a process of making strategic choices to validate business ideas in a…
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4 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Yong Li | — | |
| 2 | Hyeonsuh Lee | West Virginia University (US) | |
| 3 | Joseph T. Mahoney | University of Illinois Urbana-… (US) | — |
| 4 | Lenos G Trigeorgis | Durham University (GB) |
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