Mining Social Media for Competitive Intelligence: A Case Stu…
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- OpenAlex ID W2731217415
- Type Article
- Language EN
- Published 01 Jan 2017
- Source Journal of the Association for Informati…
- Publisher Association for Information Systems
- Added 10 Oct 2025
- Updated 16 Oct 2026
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Mining Social Media for Competitive Intelligence: A Case Study of IBM
Article 2017 EN
The authors conduct a CI (competitive intelligence) case study on IBM using social media data and text mining. They combine consumer sentiments with syntactic features such as negation, comparative and superlative tense in identifying competitors from social media data.
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3 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Yuan Xue | — | |
| 2 | Yilu Zhou | — | |
| 3 | Subhasish Dasgupta | — |
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