Do Leaders of Small and Medium‐Sized Businesses Base Decisions on Intuition? An Empirical Investigation Among West African Managers

Abstract Intuitive judgments are common among managers. They rely on intuition to facilitate their managerial decision making, and use it to synthesize information rapidly, economically, and effectively. Intuition contrasts sharply with highly rational decision‐making systems that represent the bases of management education and management practices. Unlike concepts that appear similar, such as ins…