Impact of External Environmental Factors on Green Supply Chain Management: An Empirical Study in Fast Moving Consumer Goods Industry in Vietnam

The study is aimed at exploring the external environmental factors that affect green supply chain management. The official study was conducted with 479 fast moving consumer goods (FMCG) businesses through direct and online surveys. Collected data is used for scale re- measure, factor analysis and structural equation modelling with the support of SPSS and AMOS statistical software. The study identi…