Driving In-Role and Extra-Role Brand Performance among Retai…
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Work Details
- DOI 10.1016/j.jretai.2019.03.003
- OpenAlex ID W2931838652
- Type Article
- Language EN
- Published 04 Apr 2019
- Volume 95 (2)
- Pages 130–143
- Source Journal of Retailing
- Publisher Elsevier BV
- FWCI 10.14
- Countries 1
- Institutions 3
- Added 10 Oct 2025
- Updated 16 Oct 2026
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Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation
Article 2019 EN
73
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72
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5
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10.14
FWCI
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5 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Douglas E. Hughes Corresponding | Michigan State University (US) | — |
| 2 | Keith A. Richards | Baylor University (US) | — |
| 3 | Roger J. Calantone | Michigan State University (US) | |
| 4 | Brian J. Baldus | California State University, S… (US) | |
| 5 | Richard A. Spreng | Michigan State University (US) | — |
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