Backpedalling to stay ahead of the game: Discursive Institutional Work in the Deployment of Digital Terrestrial Television in France

The present paper studies the discursive institutional work of actors in their attempt to influence the institutions in place. Institutional change is often described as an interpretative struggle in which the actors argue about the meaning of reality. Discursive institutional work is based on discourse and enables actors to influence and act on the institutions in question. In this article, we us…