The Integratation of Medium Discourse in the Global Context
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- OpenAlex ID W2386383217
- Type Article
- Language EN
- Published 01 Jan 2003
- Source Journal of Qinghai Normal University
- Publisher Qinghai Normal University
- Countries 1
- Institutions 1
- Added 10 Oct 2025
- Updated 10 Oct 2025
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The Integratation of Medium Discourse in the Global Context
Article 2003 EN
The essay,with the key program of the news comprehensive channel of CCTV as a case study,makes an exploration into the discourse integretation of the mainland's media in the global contexts.The article suggests that the formal discourse and the folk discourse are in delicate harmony,premised on the jointly benefits and the formal discourse and the discourse of intellectual elites are in adjustment…
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1 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Zhao Cheng-xiao Corresponding | Qinghai Normal University (CN) | — |
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