The Rhetorical Construction of TV Advertisement from Context…
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- OpenAlex ID W2371699806
- Type Article
- Language EN
- Published 01 Jan 2010
- Source Ha'erbin Shi-Zhuan xuebao
- Publisher Harbin University
- Countries 1
- Institutions 1
- Added 10 Oct 2025
- Updated 10 Oct 2025
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The Rhetorical Construction of TV Advertisement from Context Perspective
Article 2010 EN
Advertisement aims to convey rich implication with limited length of discourse and time,and produce desired rhetorical effect.Taking TV advertisement as data,the essay explores the features of advertisement,then applies empirical analysis approach to show the function of context in the rhetorical construction of TV advertisement.It is concluded that a successful advertisement should make use of co…
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1 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Zhou Shu-ping Corresponding | Wuyi University (CN) | — |
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