An In-Depth Thematic Analysis of Customer Driven Factors Inf…
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- DOI 10.5539/ijms.v7n6p61
- OpenAlex ID W2187644337
- Type Article
- Language EN
- Published 30 Nov 2015
- Volume 7 (6)
- Pages 61
- Source International Journal of Marketing Studi…
- Publisher Canadian Center of Science and Educ…
- Countries 1
- Institutions 2
- Added 10 Oct 2025
- Updated 12 Oct 2026
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An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
Article 2015 EN Hybrid
It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various factors also influence the purchase decisions of guests in four and five star hotels. These factors should nonetheless form the bases of the marketing strategies of the hotels. Th…
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3 authors| # | Author | Institutions | ORCID |
|---|---|---|---|
| 1 | Antoneta Njeri Kariru Corresponding | Maseno University (KE) | — |
| 2 | Edwin Odhuno | Maseno University (KE) Mount Kenya University (KE) | — |
| 3 | Oscar Ouma Kambona | Maseno University (KE) | — |
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